Branding advice helps get this party started


A company founded by Dyson School undergraduates in 2012 has won a highly competitive program by New York City branding agency PS212.

Party Headphones makes wireless headphone systems used at self-guided tours, fitness classes and silent disco events. CEO and co-founder Jacob Reisch '14 credits Cornell’s startup business accelerator, eLab.

“The encouragement offered by the Cornell community and eLab has been a major contributor to our initial success,” Reisch said. “But the generosity and resources available to New York startups doesn’t stop at the university. We’re grateful to be working with PS212 in launching the next phase of our company and excited for the road ahead.”

PS212 will “use creativity and logic to develop real-world solutions for branding problems” faced by Party Headphones, which last year provided headphones to more than 100 clients including Red Bull, Nestle, MTV2 and the Museum of Modern Art.