“Bring Light to A.D. White” won Best in Show and Best in Category for development/fundraising films. The three-minute video was supported by Carl A. Kroch University Librarian Anne R. Kenney and Jennifer Sawyer, director of alumni affairs and development for the library, and created by students Aleah Kennedy ’18, David Ticzon ’18, Kristi Krulcik ’16, Joseph Fridman ’17 and Sanjana Kanthimathinathan ’16. Keith Hannon, associate director for digital innovation at Alumni Affairs and Development, edited it.
In the video, students are shown checking out headlamps and long extension cords to illustrate the need for better lighting and electricity for the 19th-century library, a beloved study space for generations of Cornellians.
The video broke Cornell-wide records for crowdfunding. The library surpassed its original goal of $15,000 within days, ultimately raising $42,100 from 248 donors, matched one-to-one by the library, to make improvements such as new lighting, carpeting and furniture.
“This video was a wonderful collaboration with a group of passionate and creative students, who expressed just what makes the A.D. White Library so special,” Kenney said. “It was a great opportunity to reach alumni, some of whom had never given to the university before, and we had a whole lot of fun doing it.”
- Melanie Lefkowitz