“It also speaks to a lot of the ways in which, not just women, but influencers are treated,” says Brook Erin Duffy, associate professor of communication. “There’s just this recurrent critique that they are faking it somehow. They’re faking their success, they’re faking their looks, they’re faking their career. And so much of that is tied into the larger culture of social media, where people are trying to suss out what’s real and what’s performed in these spaces.”