The craft beer industry is exploding. Consider this: New breweries open at a rate of more than one a day, giving people access to a broader selection of ingredients and flavor profiles to taste and explore.
This presents a challenge for restaurants and bars, which must reevaluate their beer offerings in order to stay relevant to the expanding taste buds of their clientele.
In response, the School of Hotel Administration has launched a Beer Essentials certificate program to help hospitality industry professionals develop the end-to-end understanding of beer production, tasting and selection necessary for establishing an effective beer program.
Applicable to anyone with ties to craft brewing, this program will provide in-depth knowledge of the beer industry, including how to analyze and make informed decisions regarding beer selections.
“Customers expect more diverse choices now than what they’ve traditionally been given,” said Douglass Miller, faculty program author and lecturer at the Hotel School, who has more than 30 years of industry experience.
“This program will provide a comprehensive look at developing an effective beer program,” Miller said, “from ingredients and process to sensory analysis, to serving, training and sales.”
The Beer Essentials program consists of four two-week courses:
- Beer Ingredients and Production
- Beer Styles
- Establishing a Beer Program
- Beer Sales and Training
After completing the courses, participants will earn a certificate from the Hotel School and 40 professional development hours. Visit the eCornell website to learn more about this program.
– Bailey Karfelt