Corporate communications professionals are responsible for everything from public relations to internal communications and – on some unfortunate occasions – managing a media crisis. They play a critical role in organizations today.
Recognizing the increasing importance of this profession, Cornell has launched a customizable online certificate program for those interested in a corporate communications career.
“The stakes are higher than ever for organizations to get communications right and manage perceptions and relationships. Leaders need to take a more strategic approach to communication – to plan for change and prepare for a media crisis,” said Amy Newman, senior lecturer in the Cornell SC Johnson College of Business, who co-authored the program with university colleagues.
The Corporate Communications program will teach participants how to create communication plans to support, identify and lead organizational changes; communicate effectively with internal and external stakeholders; manage an organizational crisis or reputation rebuild; and develop the skills and thought processes required for making critical decisions.
All participants will take the required Communication Planning for Change and Crisis Communication Planning courses, then choose two of five elective courses to complete their certificate. Electives include: Navigating Power Relationships; Leading Strategic Change Initiatives; Solving Problems Using Evidence and Critical Thinking; Making a Convincing Case for Your Solution; and Planning and Delivering Effective Presentations.
Visit the eCornell website for more information on the Corporate Communications program.
– Bailey Karfelt