Top companies recognize that a well-executed innovation strategy is vital to a successful product launch. Developing a strategy that aligns with company goals allows for measurable success and maximum return on investment.
To equip professionals with the tools needed to craft an effective innovation strategy, Cornell launched the Innovation Strategy certificate program, which will empower participants to develop a plan and allow them to properly deploy and measure its success.
“A successful innovation strategy allows for the creation of winning products to solve unmet needs for customers tied to an organization’s goals,” says faculty author Andrea Ippolito, executive director of the Engineering Management Program at Cornell Engineering. “A sound innovation strategy does not happen by accident. It’s the result of planning for both financial success and cultural change.”
From aspiring entrepreneurs and entry-level scientists to MBAs and executive leaders, a wide range of professionals will find value in this certificate program, which is available online through eCornell.
The Innovation Strategy certificate program consists of five two-week courses, which provide participants with the road map needed to design, deploy and track the progress of their plan. Courses include:
- Developing Innovation Strategy
- Building Innovation Complexities
- Innovation Tools
- Implementing Innovation
- Evaluating and Scaling Innovation
After completing the courses, participants will receive a certificate from Cornell Engineering and 50 professional development hours. Visit the eCornell website to learn more about the program.
– Kristi Gaylord