Effective crisis leadership requires a steady hand and well-honed communication skills to keep stakeholders informed and focused.
The current COVID-19 public health crisis has created lots of uncertainty, but on March 20 at 11 a.m., three of Cornell’s most prominent faculty will share their crisis communication expertise to help people best serve their stakeholders, preserve their goals and safeguard their communities’ current and future health.
This one-hour live online panel, “Leadership through Communication: Navigating the COVID-19 Crisis,” will feature a discussion with: Lynn Wooten, the David J. Noland Dean of the Charles H. Dyson School of Applied Economics and Management; Katherine McComas, Ph.D. ’00, vice provost for engagement and land-grant affairs and professor of communication in College of Agriculture and Life Sciences; and Theomary Karamanis, senior lecturer of management communications in the Cornell SC Johnson College of Business.
Moderated by Andrew Karolyi, deputy dean and dean of academic affairs at SC Johnson, this webinar will examine:
- how a crisis communication plan can ensure that the organization is prepared;
- how to respond to an emerging crisis without exacerbating its development;
- how to prepare internal and external messaging, and address questions and criticisms from stakeholders; and
- how to evaluate crisis responses to identify plan improvement opportunities.
– Bailey Karfelt