Tip Sheets

X’s adult content move consistent with post-Musk strategy

Media Contact

Becka Bowyer

Social media platform, X, has added clauses to its rules formally allowing users to post adult and graphic content.

Brooke Erin Duffy

Associate Professor of Communication

Brooke Erin Duffy, associate professor of communication at Cornell University, is a social media expert. Duffy is currently working on a book exploring the promises, perils and paradoxes of the digital creator economy.

Duffy says:

“The platform’s move to allow 'adult content' dovetails well with the company’s post-Musk marketing strategy. X is unapologetically provocative and has sought to distinguish itself from ‘brand safe’ competitors – Meta, YouTube, and TikTok. With the recent announcement, the company seems to be courting those workers – including creators and artists – who have been marginalized by platform guidelines that tend to restrict nudity or sexual expression.” 

Cornell University has television, ISDN and dedicated Skype/Google+ Hangout studios available for media interviews.