Brooke Erin Duffy

Associate Professor of Communication

Brooke Erin Duffy, associate professor of communication at Cornell University, is a social media expert. Duffy is currently working on a book exploring the promises, perils and paradoxes of the digital creator economy.

Duffy says:

“The platform’s move to allow 'adult content' dovetails well with the company’s post-Musk marketing strategy. X is unapologetically provocative and has sought to distinguish itself from ‘brand safe’ competitors – Meta, YouTube, and TikTok. With the recent announcement, the company seems to be courting those workers – including creators and artists – who have been marginalized by platform guidelines that tend to restrict nudity or sexual expression.”