Heeyon Kim, an expert in how social status, reputation and market identity affect the behavior of people in creative industries, says newcomers don't need to beat industry giants to reach Oscar status, they just need to beat expectations. 

Social & Behavioral Sciences

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Experts at Cornell University are available to discuss the coronavirus in terms of its many impacts on economic productivity, inequalities as well as specific disruptions to various industries. 

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Heeyon Kim, assistant professor of strategy and management and organization at Cornell University, studies how social status, reputation and market identity affect the behavior of people in creative industries. In her research, Kim found that the Hollywood myth of the Oscar curse – that careers of actors or their personal lives can be negatively impacted by winning the Oscar – actually existed, but just for men.

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