Media Contact
Meta announced it is cracking down on content aggregators. Accounts on Instagram that regularly repost content they didn’t create, or primarily share other people’s work as photos and carousels, will no longer be eligible for recommendations across the app.
Brooke Erin Duffy
Associate Professor of Communication
Brooke Erin Duffy, associate professor of communications at Cornell University, is an expert on digital and social media industries. She is co-author of the book "Platforms & Cultural Production", which explores both the processes and implications of platformization in the cultural industries.
Duffy says:
“In the creator economy, allocations of visibility – and hence earnings – are highly uneven, and content theft and appropriation run rife.
“Instagram’s plans to deprioritize content aggregators invokes a boundary between original creators and those who allegedly game the system by repurposing the work of fellow creators.
“This announcement represents the company's latest bid to woo current and aspiring creators away from rival platforms – especially YouTube and TikTok. But it's as much a story of creator support as it is about ensuring a pool of talent – and labor.”
