Heeyon Kim, assistant professor of strategy and management and organization at Cornell University, studies how social status, reputation and market identity affect the behavior of people in creative industries. In her research, Kim found that the Hollywood myth of the Oscar curse – that careers of actors or their personal lives can be negatively impacted by winning the Oscar – actually existed, but just for men.

---

Spangler Candy Company announced recently they are not producing Sweethearts candies for Valentine’s Day this year. Kathryn LaTour, says stopping production could be positive for the brand but is risky since young consumers will not have the candies to create memories this Valentine’s Day.

Economics and Business

School of Hotel Administration

Cornell SC Johnson College of Business

---

Professor Alex Susskind is an expert on consumer behavior and satisfaction at the Hotel School at the Cornell SC Johnson College of Business. Just as Danny Meyer’s organization, the Union Square Hospitality Group, has moved toward a no tipping policy in its restaurants – Susskind says Uber should not change course.

School of Hotel Administration

---