Heeyon Kim, an assistant professor of strategy who focuses on creative industries, says BTS’s return could deliver a much-needed economic boost to the K-pop industry, which has started showing signs of a slowdown.

Arts & Humanities

---

Heeyon Kim is an assistant professor of strategy at in Cornell University's Nolan School of Hotel Administration, where she has a focus on creative industries, including film.

Foreign Policy

Economics and Business

---

Jura Liaukonyte, professor of marketing at Cornell University, says in today’s fragmented media landscape, advertisers struggle to reach large, diverse groups of consumers all at once.

Business, Economics & Entrepreneurship

Economics and Business

Cornell SC Johnson College of Business

---

Manoj Thomas is a professor of marketing at the Cornell SC Johnson College of Business and an expert in consumer behavior. He says it’s not uncommon for companies to evolve their brand names to better reflect an expanded portfolio of offerings.

Cornell SC Johnson College of Business

Business, Economics & Entrepreneurship

---

Susan Joseph is the executive director of Fintech at Cornell University and says if the U.S. moves to adopt Bitcoin as a reserve currency, there will be pressure in other countries to follow suit.  

Business, Economics & Entrepreneurship

Cornell SC Johnson College of Business

---

Scott Yonker, professor of finance at Cornell University, has researched the effects of corporate board diversity on company performance, innovation, stock price volatility and other dimensions.

Business, Economics & Entrepreneurship

Cornell SC Johnson College of Business

Diversity

---

Christopher Anderson is a professor of operations, technology and information management,  and an expert in the hospitality and airline industries. Despite its unpleasant reputation, he says Spirit’s bankruptcy is bad news for consumers.

Economics and Business

Cornell SC Johnson College of Business

---

Christopher Anderson is a professor of operations, technology and information management, and an expert in area of revenue and pricing management. Despite the backlash, he says both consumers and artists reap benefits from dynamic pricing.

Manoj Thomas is a professor of marketing at the Cornell SC Johnson College of Business and an expert in consumer behavior. He says in today's politically charged climate, companies need to think long and hard before engaging in sociomoral debates.

Business, Economics & Entrepreneurship

Cornell SC Johnson College of Business

Economics and Business

---

Jura Liaukonyte, professor of marketing in Cornell University’s SC Johnson College of Business, says that in today's media landscape—characterized by a plethora of streaming platforms and channel—capturing the attention of a large, unified audience at a single point in time is exceedingly challenging.

Johnson Graduate School of Management

Economics and Business

Business, Economics & Entrepreneurship

Dyson School of Applied Economics & Management

---