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Tip Sheets

Cornell faculty members and experts weigh in on current events.

To connect with a Cornell faculty member or expert, please contact the Media Relations Office.

Amid slowdown, K-Pop looks to BTS reunion to revive market

June 19, 2025

Heeyon Kim, an assistant professor of strategy who focuses on creative industries, says BTS’s return could deliver a much-needed economic boost to the K-pop industry, which has started showing signs of a slowdown.

Arts & Humanities

Cornell Expert: ‘International markets account for over 70% of Hollywood’s box office revenue’

May 5, 2025

Heeyon Kim is an assistant professor of strategy at in Cornell University's Nolan School of Hotel Administration, where she has a focus on creative industries, including film.

Foreign Policy
Economics and Business

In on-demand era, Superbowl offers singular opportunity for advertisers

February 5, 2025

Jura Liaukonyte, professor of marketing at Cornell University, says in today’s fragmented media landscape, advertisers struggle to reach large, diverse groups of consumers all at once.

Business, Economics & Entrepreneurship
Economics and Business
Cornell SC Johnson College of Business

After 155 years, Campbell’s ditches ‘Soup’

September 12, 2024

Manoj Thomas is a professor of marketing at the Cornell SC Johnson College of Business and an expert in consumer behavior. He says it’s not uncommon for companies to evolve their brand names to better reflect an expanded portfolio of offerings.

Cornell SC Johnson College of Business
Business, Economics & Entrepreneurship

Bitcoin value primed for continued growth

December 5, 2024

Susan Joseph is the executive director of Fintech at Cornell University and says if the U.S. moves to adopt Bitcoin as a reserve currency, there will be pressure in other countries to follow suit.  

Business, Economics & Entrepreneurship
Cornell SC Johnson College of Business

DEI backlash hits Nasdaq

December 13, 2024

Scott Yonker, professor of finance at Cornell University, has researched the effects of corporate board diversity on company performance, innovation, stock price volatility and other dimensions.

Business, Economics & Entrepreneurship
Cornell SC Johnson College of Business
Diversity

Spirit’s bankruptcy is bad news for consumers

November 18, 2024

Christopher Anderson is a professor of operations, technology and information management,  and an expert in the hospitality and airline industries. Despite its unpleasant reputation, he says Spirit’s bankruptcy is bad news for consumers.

Economics and Business
Cornell SC Johnson College of Business

Don’t look back in anger at Ticketmaster’s “dynamic pricing”

September 3, 2024

Christopher Anderson is a professor of operations, technology and information management, and an expert in area of revenue and pricing management. Despite the backlash, he says both consumers and artists reap benefits from dynamic pricing.

Business, Economics & Entrepreneurship
Cornell SC Johnson College of Business

Super Bowl presents the promise, and peril, of brand activism

February 5, 2024

Manoj Thomas is a professor of marketing at the Cornell SC Johnson College of Business and an expert in consumer behavior. He says in today's politically charged climate, companies need to think long and hard before engaging in sociomoral debates.

Business, Economics & Entrepreneurship
Cornell SC Johnson College of Business
Economics and Business

Super Bowl ad market an increasingly scarce resource

February 8, 2024

Jura Liaukonyte, professor of marketing in Cornell University’s SC Johnson College of Business, says that in today's media landscape—characterized by a plethora of streaming platforms and channel—capturing the attention of a large, unified audience at a single point in time is exceedingly challenging.

Johnson Graduate School of Management
Economics and Business
Business, Economics & Entrepreneurship
Dyson School of Applied Economics & Management

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