Manoj Thomas is a professor of marketing at the Cornell SC Johnson College of Business and an expert in consumer behavior. He says it’s not uncommon for companies to evolve their brand names to better reflect an expanded portfolio of offerings.
Two teams of students in the Charles H. Dyson School of Applied Economics and Management worked with Whirlpool to place refurbished refrigerators on campus and in high need areas around the region.
Nearly 70% of New York state residents see the cost of living as the most important issue facing their households, according to the Empire State Poll, conducted in August 2024 by the ILR School’s Center for Applied Research on Work.
The Jiang Fellows Program recently welcomed 20 students to its 2025 cohort. The students will spend their spring semesters sharpening their entrepreneurial skills while preparing for a fully funded summer internship at a startup of their choice.
Cornell researchers created a machine learning-based model that can forecast, with greater accuracy than current methods, the impact severe wildfire conditions will have on solar electricity generation.
According to new research out of the Cornell SC Johnson College of Business, conservatives are more likely than liberals to negotiate over price for items such as used cars or houses.
In a series of experiments, researchers in the Cornell SC Johnson College of Business found that when people go along with opinions that go against their own, they feel more culpable for the decision if things go wrong than if they hadn’t received another opinion.
Cornell has secured a 10-year, $10 million grant renewal to continue work aimed at spurring economic impact and job growth through applied research, development and commercialization of breakthrough technologies.
