ITHACA, N.Y. -- On Super Bowl Sunday this Feb. 3, Douglas Stayman's students at Cornell University will be taking careful notes -- not on whether Drew Bledsoe is starting quarterback for the Patriots or how many yards Marshall Faulk is racking up for the Rams, but on who is advertising this year and why. Stayman, an expert on advertising patterns, says that this year the big news is a shift in the kinds of companies willing to spend big bucks on a Super Bowl ad. "While it's no surprise that we're seeing changes, the surprise is how large the shift is," he says. Two years ago more than 20 e-businesses bought ads, while this year only three have signed up, two of them online job search firms. Instead, says Stayman, "most of the advertisers this year are more traditional companies, like AT&T, Anheuser-Busch, Pepsi and film companies, that have longstanding reasons to spend large sums to launch or promote a product on Super Bowl." The change reflects not only such occurrences as the burst dot-com bubble but also the events of September 11, the war on terrorism and the recession, he says. (January 29, 2002)
Two free public events will mark the annual Dr. Martin Luther King Jr. celebration at Cornell University in February. On Tuesday, Feb. 5, at 5 p.m. in Sage Chapel, the speaker will be the Rev. Amos Cleophilus Brown Sr., the pastor of San Francisco's Third Baptist Church since 1976. On Wednesday, Feb 6, at noon, Brown will participate in a panel discussion titled "African American Political Empowerment: Preparing for 2004" in the Founders Room of Anabel Taylor Hall on campus. The Rev. Kenneth Clarke, director of Cornell United Religious Work (CURW), will serve as moderator. Other panelists will include: James Turner, Cornell professor of Africana studies, and Dorothy Cotton, who was education director of the Southern Christian Leadership Conference under King. (January 29, 2002)
If you want to manage your mint plants, tend your tomatoes, know why you should mow your grass high or how to cultivate cabbage correctly, then register for the first annual Cornell Gardening Day, March 23, from 8 a.m. to 3:45 p.m., at DeWitt Middle School, Ithaca. The event is sponsored by the Cornell University's Department of Horticulture, Cornell Cooperative Extension (CCE) of Tompkins County and Cornell Plantations. The day-long program will feature more than 30 lectures and workshops, plus a resource fair and free soil pH testing. Classes will be taught by faculty at Cornell's College of Agriculture and Life Sciences, as well as by staff from Cornell Plantations and CCE educators, staff and master gardeners. Topics will include landscaping with perennials, shrubs and bulbs; growing fruits and vegetables; garden photography; water gardens; fertilizers; wildlife damage control; mulches; composting; soils and soil creatures; propagation; and pest management. (January 29, 2002)
Learn from the pros about how to turn business ideas into plans that attract investors, or, if you're an aspiring venture capitalist, how to spot good investments, even in a recession. A stellar lineup of successful entrepreneurs and principal investors will share their insights Feb. 8 in Sage Hall on Cornell University's campus. The 2nd Annual Cornell Entrepreneurship and Principal Investing Symposium (EPIS) is organized by students at Cornell's Johnson Graduate School of Management who are aspiring entrepreneurs and principal investors. (January 29, 2002)
Cornell Police responded to a report of a body discovered on campus in the wooded area at the northeast end of Beebe Lake yesterday (Jan. 28) at approximately 9 p.m.. The person has been identified Timothy Lewis Keery, 45, who resided in the Town of Ithaca. He was not affiliated with Cornell. (January 29, 2002)
Following a joint investigation by the Ithaca Fire Department and Cornell University Police, five Cornell students have been charged with reckless endangerment of property, a class B misdemeanor. The arrests are the result of an investigation into an intentionally lit fire on the patio area of Delta Upsilon fraternity, 6 South Ave. The fire was reported to the Ithaca Fire Department on Dec. 21, 2001, at approximately 2 a.m. (January 28, 2002)
ITHACA, N.Y. ---- The Cornell University Board of Trustees today (Jan. 26) approved a recommendation to place the proposed $110 million Life Sciences Technology facility on the west end of Alumni Field, on the university's central campus. The action by the board was taken subsequent to the prior approval of the proposed site by the board's Buildings and Properties Committee at its meeting Jan. 24. The committee added an amendment that requested the university administration to develop both short-term and long-term plans for athletic facilities and to replace two varsity practice fields lost to the construction with two new practice fields of superior quality. When the project is completed, one practice field on Alumni Field will be restored to athletics, with a net increase in the number of practice fields from two to three. (January 28, 2002)
New York, NY (January 25, 2002) - One of the challenges posed by the tubercle bacillus, which causes tuberculosis (TB), is to understand how the bacillus, once it infects tissue, persists for a person's entire lifetime despite the attack of the body's immune system. Mycobacterium tuberculosis (Mtb) persists despite prolonged oxidative and nitrosative stress-forces that the immune system uses to kill many other invading pathogens. Scientists at Weill Cornell Medical College, led by Dr. Carl Nathan, have now found that Mtb defends itself against oxidative stress by using a "bucket brigade" of proteins - including two proteins that have been widely known as being involved in essential metabolism.
Harry Potter fans and bird enthusiasts from all walks of life are invited to help track "Harry Potter's owl" and other birds Feb. 15-18, in the fifth annual Great Backyard Bird Count (GBBC). A project of Audubon and the Cornell Lab of Ornithology with sponsorship from Wild Birds Unlimited, the GBBC asks everyone with an interest in birds -- families, individuals, classrooms, community groups -- to count the numbers and kinds of birds they see during any or all of the four count days. They can count in their backyards, schoolyards, local parks, nature centers, even at the office. (January 28, 2002)
Peter C. Meinig, a 1962 graduate of Cornell University and chairman and chief executive officer of HM International Inc. of Tulsa, Okla., was unanimously elected chairman of the Cornell Board of Trustees at its first meeting of 2002 in New York City, Jan. 25. Meinig's one-year term begins July 1. He will succeed Harold Tanner, a 1952 Cornell graduate who has served as chairman since 1997. (January 28, 2002)