Jura Liaukonyte, professor of marketing in Cornell University’s SC Johnson College of Business, says while the Super Bowl gives advertisers a rare, synchronized moment when a huge share of the country is watching, advertisers can’t ignore politics. 

Business, Economics & Entrepreneurship

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Heeyon Kim and Karen Jamie on how the Grammy Awards reflected a shifting global pop landscape, with K-pop's first Grammy and the first win for a Spanish-language Album of the Year.

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Lourdes Casanova, director of the Emerging Markets Institute at Cornell University, says Argentina’s previous experiences with sweeping deregulation and “dollarization” were not successful, and should serve as cautionary signal.

Cornell SC Johnson College of Business

Economics and Business

International

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Alex Susskind, a professor of food and beverage management at Cornell University’s Nolan School of Hotel Administration, feels the decision to improve the in-store experience is the right move.

Business, Economics & Entrepreneurship

Cornell SC Johnson College of Business

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Jura Liaukonyte, professor of marketing, says there are several factors that are likely driving the stock’s price increase.

Business, Economics & Entrepreneurship

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Chris Barrett, professor of public policy and economics at Cornell University, says the Trump Administration’s tariff policies have massively disrupted agricultural exports.

Cornell SC Johnson College of Business

Economics and Business

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Heeyon Kim, an assistant professor of strategy who focuses on creative industries, says BTS’s return could deliver a much-needed economic boost to the K-pop industry, which has started showing signs of a slowdown.

Arts & Humanities

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Jura Liaukonyte, professor of marketing at Cornell University, says in today’s fragmented media landscape, advertisers struggle to reach large, diverse groups of consumers all at once.

Business, Economics & Entrepreneurship

Economics and Business

Cornell SC Johnson College of Business

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Heeyon Kim is an assistant professor of strategy at in Cornell University's Nolan School of Hotel Administration, where she has a focus on creative industries, including film.

Foreign Policy

Economics and Business

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Manoj Thomas is a professor of marketing at the Cornell SC Johnson College of Business and an expert in consumer behavior. He says it’s not uncommon for companies to evolve their brand names to better reflect an expanded portfolio of offerings.

Cornell SC Johnson College of Business

Business, Economics & Entrepreneurship

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