Tip Sheets

Cornell faculty members and experts weigh in on current events.

To connect with a Cornell faculty member or expert, please contact the Media Relations Office.

In on-demand era, Superbowl offers singular opportunity for advertisers

February 5, 2025

Jura Liaukonyte, professor of marketing at Cornell University, says in today’s fragmented media landscape, advertisers struggle to reach large, diverse groups of consumers all at once.

Business, Economics & Entrepreneurship
Economics and Business
Cornell SC Johnson College of Business

Super Bowl ad market an increasingly scarce resource

February 8, 2024

Jura Liaukonyte, professor of marketing in Cornell University’s SC Johnson College of Business, says that in today's media landscape—characterized by a plethora of streaming platforms and channel—capturing the attention of a large, unified audience at a single point in time is exceedingly challenging.

Johnson Graduate School of Management
Economics and Business
Business, Economics & Entrepreneurship
Dyson School of Applied Economics & Management