Rumors abound about Apple’s likely foray into TV streaming. In confirming the date for its next event, Apple tagged the March 25 invitation with a sentence that hinted at an upcoming video service, reigniting speculation on the company’s streaming plans. Aija Leiponen, professor of applied economics at the Cornell SC Johnson College of Business and an expert on digital markets, studies the way data is commercialized on the internet. She says that Apple will need big hit shows to convince consumers to subscribe to yet another streaming service.
