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Tip Sheets

Cornell faculty members and experts weigh in on current events.

To connect with a Cornell faculty member or expert, please contact the Media Relations Office.

Beer makers confront structural shift in drinking habits

February 26, 2026

Douglass Miller, is a senior lecturer in food and beverage management at Cornell University.

Business, Economics & Entrepreneurship
Food & Agriculture

The rise of blouge: Hybrid wine for changing tastes and climates

February 9, 2026

Cheryl Stanley is a senior lecturer in food and beverage management at Cornell University, and an expert in food and beverage operations, specifically in the wine industry.

Food & Agriculture
Business, Economics & Entrepreneurship

Despite audience fragmentation, Super Bowl is still a big deal for advertisers

February 4, 2026

Jura Liaukonyte, professor of marketing in Cornell University’s SC Johnson College of Business, says while the Super Bowl gives advertisers a rare, synchronized moment when a huge share of the country is watching, advertisers can’t ignore politics. 

Business, Economics & Entrepreneurship

Denny’s buyout brings change to the table for franchisees

November 4, 2025

Tashlin Lakhani, a professor of management and organizations at Cornell University, says Denny's going private is likely to have noteworthy implications for franchisees.

Business, Economics & Entrepreneurship

Reviving in-store experience is the right move for Starbucks

September 26, 2025

Alex Susskind, a professor of food and beverage management at Cornell University’s Nolan School of Hotel Administration, feels the decision to improve the in-store experience is the right move.

Business, Economics & Entrepreneurship
Cornell SC Johnson College of Business

American Eagle benefiting from Sydney Sweeney feedback loop

September 4, 2025

Jura Liaukonyte, professor of marketing, says there are several factors that are likely driving the stock’s price increase.

Business, Economics & Entrepreneurship

South Korean deportations may discourage countries from investing in US

September 11, 2025

Art Wheaton, director of labor studies at Cornell University’s School of Industrial and Labor Relations, says it sends a chilling message to other would-be foreign investors. 

Business, Economics & Entrepreneurship
Industrial and Labor Relations

Black consumers are ‘fed up’ with companies like Target

April 25, 2025

James Carter is an assistant professor of organizational behavior and examines diversity and discrimination in organizations. He says that many consumers, and people of color in particular, feel betrayed by corporate flip-flopping on social issues.

Business, Economics & Entrepreneurship

Tariff impacts on footwear and apparel about to be felt by Americans

May 7, 2025

Jason Judd is executive director of Cornell University’s Global Labor Institute, with specific expertise on global supply chains. Given its low-wage, narrow-margin business model, he says the footwear and apparel market will likely see some of the most significant price increases.

Business, Economics & Entrepreneurship

Hooter’s ‘breastaurant’ brand failed to evolve with the times

April 2, 2025

Lilly Jan, senior lecturer of food and beverage management at the Nolan School of Hotel Administration at Cornell University, says the chain faced a number of limiting concepts, and failures to adapt. 

Economics and Business
Business, Economics & Entrepreneurship
School of Hotel Administration

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