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Tip Sheets

Cornell faculty members and experts weigh in on current events.

To connect with a Cornell faculty member or expert, please contact the Media Relations Office.

Super Bowl ad market an increasingly scarce resource

February 8, 2024

Jura Liaukonyte, professor of marketing in Cornell University’s SC Johnson College of Business, says that in today's media landscape—characterized by a plethora of streaming platforms and channel—capturing the attention of a large, unified audience at a single point in time is exceedingly challenging.

Johnson Graduate School of Management
Economics and Business
Business, Economics & Entrepreneurship
Dyson School of Applied Economics & Management

Zaluzhny firing ‘sign of desperation more than calculation’

February 8, 2024

David Silbey is an associate professor of history at Cornell University where he specializes in military history, defense policy and battlefield analysis. He says that Zaluzhny appears to be taking the fall for recent failures and circumstances outside of Zelensky’s control.

International

Can climate solutions and pollution management coexist?

February 7, 2024

Greeshma Gadikota, director of the Sustainable Energy and Resource Recovery Group at Cornell University’s College of Engineering and Max Zhang, a sustainable energy systems expert who studies the effects of pollutants on air quality, comment on the EPA's new limits on soot and fine particle emissions.

Energy, Environment & Sustainability

Super Bowl presents the promise, and peril, of brand activism

February 5, 2024

Manoj Thomas is a professor of marketing at the Cornell SC Johnson College of Business and an expert in consumer behavior. He says in today's politically charged climate, companies need to think long and hard before engaging in sociomoral debates.

Business, Economics & Entrepreneurship
Cornell SC Johnson College of Business
Economics and Business

Immigration and asylum bill ‘fails’ to address key issues; unlikely to pass

February 5, 2024

Last night, the U.S. Senate released a long-anticipated bipartisan policy agreement to impose tougher immigration and asylum laws, the bill is unlikely to be enacted says Cornell Law School professor Stephen Yale-Loehr. 

Law and Policy

Cornell Latin American politics expert on El Salvador election

February 2, 2024

Gustavo Flores-Macías is an expert in Latin American politics at Cornell University. He is able to dissect what a reelection of President Nayib Bukele would mean.

International

Bird flu in Antarctica: Scientists available to discuss disease spread, penguin behavior

February 1, 2024

Wildlife experts Amandine Gamble, Krysten Schuler and Gemma Clucas are available to discuss the risk posed by bird flu in Antarctica.

Energy, Environment & Sustainability
Life Sciences & Veterinary Medicine

Cornell expert: Hackers ‘already’ in our infrastructure, waiting to jump

January 31, 2024

FBI Director Christopher Wray has issued a stark warning about China’s hackers preparing to "wreak havoc" and "cause real-world harm" to Americans. Wray will testify in front of the House Select Committee on the Chinese Communist party.

Foreign Policy
science
Engineering

Focus on technical fixes for deepfakes ‘insufficient’ for nonconsensual images

January 31, 2024

X has paused searches for Taylor Swift after a proliferation of fake, sexualized, AI-generated photos surfaced on its platform.

Computing & Information Sciences

Wray’s testimony ‘an understatement’ on potential impacts of Chinese cyber-attack

January 31, 2024

In his opening statement to the House Select Committee on the Chinese Communist Party (CCP), FBI Director Christopher Wray cited the havoc a Chinese cyber-attack could have on our physical infrastructure in the U.S., an attack that could have ripple effects on other critical infrastructure says Cornell Brooks School of Public Policy professor Rick Geddes. 

Law and Policy

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