A rose by any other name may smell as sweet, but an apple by another name could fetch a much sweeter price for farmers. Cornell research finds that consumers are willing to pay as much as 27 percent more for apples with names evocative of taste and sensation.
Students in Staffing Organizations classes conduct intergenerational research that could inform Cornell's faculty and staff recruitment and retention efforts. (April 28, 2011)
Robert Frank, speaking at Museum of American Finance in New York City Nov. 2, says eliminating income taxes but instituting a steeply progressive consumption tax would free up $3 trillion annually. (Nov. 7, 2011)
Three Cornell research teams have received National Science Foundation support from a new program that rewards high-risk, high-reward interdisciplinary projects. (Oct. 24, 2012)
Paul Polman, CEO of Unilever, said that his company, which sells in some 180 countries, plans to double its growth while drastically reducing its environmental impact during the Durland lecture April 11. (April 12, 2011)
Hotel School business lecturer Paul Strebel discusses the pros and cons of converting individual retirement accounts (IRAs) into Roth IRAs, which are tax-free and easier to do this year.
Long portrayed as stagnant, the income growth of the U.S. middle class may be more than 10 times greater than previously suggested by some economists, according to Cornell research.