Jura Liaukonyte, professor of marketing in Cornell University’s SC Johnson College of Business, says that in today's media landscape—characterized by a plethora of streaming platforms and channel—capturing the attention of a large, unified audience at a single point in time is exceedingly challenging.
Rudik will work in the White House Office of Science and Technology Policy, where he will lead work to connect economic analyses with environmental decision-making.
Eclectic Convergence, a yearly event hosted by Entrepreneurship at Cornell, included featured speakers, networking, a pitch contest and tabling by student businesses.
The 2024 Kessler Fellows have accepted internships and will spend the summer gaining firsthand entrepreneurial experience in industries ranging from supersonic airliners to a sustainable interior design company. This year's fellows had an interest in international startups, with some heading to Shanghai, Kent, Edinburgh and Wales to pursue their summer internships.
Employees who choose to work from home full time feel greater autonomy and less isolation than those who are required to, but those benefits diminish as more colleagues also work remotely, new Cornell research finds.
The Protofacturing Hardware Accelerator supports physical product startups that have developed a proof-of-concept prototype and are preparing for initial manufacturing runs. Participants will refine their initial prototypes to create engineering prototypes while continuing to engage in customer discovery and securing funding for upfront manufacturing costs.
Hotel administration students raised nearly $5,000 for Make-A-Wish Central New York - with help and inspiration from an alumna who was a wish-kid herself and founded, in 1994, the first college "wish-makers" group in the country.
People love rankings, but do they really mean that much? Sometimes they do, depending on several factors including the availability of other information, according to new Cornell research.
Claire Deng ’22 was doing a survey of archival papers at a Cornell library when she came across something unexpected: the full transcript of a speech given by Martin Luther King Jr. in 1957 – one of only two known in the country.
