Jura Liaukonyte, professor of marketing at Cornell University, says in today’s fragmented media landscape, advertisers struggle to reach large, diverse groups of consumers all at once.
New ILR School research shows that one way to be assertive when bargaining while reducing the chance of a no-deal outcome is to “soften” your speech with linguistic hedges, to speak “politely.”
Elizabeth Anderson, who specializes in moral, social and political philosophy, feminist theory, social epistemology and the philosophy of economics and the social sciences, will deliver this year’s Konvitz Lecture on March 27 at 4:30 p.m.
Entrepreneurship at Cornell has announced that John Bicket ’02, chief technology officer and co-founder of tech firm Samsara, has been named Cornell Entrepreneur of the Year 2025.
Sionic Energy, a leader in electrolyte and silicon battery technology, has been awarded a $200,000 SuperBoost grant from the NSF Energy Storage Engine in Upstate New York.
“Voice gap,” which measures a worker’s perceived gap between desired and actual influence at work, significantly impacts job-related outcomes, such as job satisfaction, according to new research by ILR Assistant Professor Duanyi Yang.
New research out of the Cornell SC Johnson College of Business shows that paper business telephone directories – similar to the Yellow Pages – in Tanzania boosted sales revenue by 104% for listed businesses and increased sales.
A project examining how to help companies hire neurodivergent people has received a termination order, halting work that could have helped autistic people find jobs and employers find talent.
