Good news for the advertising industry: Television viewers surfing the Web during commercial breaks are often triggered by TV ads to visit product websites and make purchases, according to new study.
Eva Sage-Gavin '80, chief HR executive for the 132,000-employee international retailer Gap Inc., received the ILR School's Groat Award March 29. (April 4, 2012)
After a naming challenge drew 1,100 suggestions from around the world, a Cornell breeder has revealed the secret identities of two new wine grapes - Arandell and Aromella.
Cornell's Thomas Burr presented a new model to growers to fund agricultural research in response to immediate problems, such as infestations, in the wake of reduced government support.
Even with strict financial constraints, Buffalo, Rochester, Syracuse and Utica are tackling revitalization, Cornell researchers and city officials said at a recent regional development conference.
Cornell Institute for Public Affairs graduate students have recommended ways to improve parking management, enforcement and development in Collegetown.
Supported by New York state, the National Science Foundation and Cornell, the CCMR Industrial Partnerships Program has been helping companies develop and optimize new products since 2001.
Each of eight student teams went to a different country as part of the Student Multidisciplinary Applied Research Teams (SMART) program, to help businesses around the world.