A handful of New York state craft distilleries is launching a new, regional whiskey, “Empire Rye.” Bradley J. Rickard, an expert on economic and policy issues in food and beverage markets – and associate professor in Cornell University’s Charles H. Dyson School of Applied Economics and Management, notes that such industry-led initiatives are driven by the value that consumers increasingly place on knowing where a product is produced, how it is produced and where its ingredients come from.
