In the aftermath of the George Floyd murder, the share of venture capitalist dollars that went to Black businesses jumped by 43%. But that trend was short-lived, according to new Cornell SC Johnson College of Business research.
Jura Liaukonyte, professor of marketing at Cornell University, says in today’s fragmented media landscape, advertisers struggle to reach large, diverse groups of consumers all at once.
In an increasingly complex food system, ensuring the safety of fruits and vegetables requires collaboration between grocery chains like Wegmans, Cornell and government agencies.
New ILR School research shows that one way to be assertive when bargaining while reducing the chance of a no-deal outcome is to “soften” your speech with linguistic hedges, to speak “politely.”
Cornell researchers have developed an economic model that calculates the additional business activity and tax revenue generated from purchases of specific local products.
ILR School-led research found that a seller’s emotional attachment to an item influences the process through which sellers sort through the field of potential buyers to determine the course of negotiation and, ultimately, the sale.
Elizabeth Anderson, who specializes in moral, social and political philosophy, feminist theory, social epistemology and the philosophy of economics and the social sciences, will deliver this year’s Konvitz Lecture on March 27 at 4:30 p.m.
