Jura Liaukonyte, professor of marketing at Cornell University, says in today’s fragmented media landscape, advertisers struggle to reach large, diverse groups of consumers all at once.
New ILR School research shows that one way to be assertive when bargaining while reducing the chance of a no-deal outcome is to “soften” your speech with linguistic hedges, to speak “politely.”
At a multinational pharmaceutical company, employees who were nominated for, but not awarded, top performance ratings were at least 34% more likely to leave voluntarily.
Cornell researchers have developed an economic model that calculates the additional business activity and tax revenue generated from purchases of specific local products.
Elizabeth Anderson, who specializes in moral, social and political philosophy, feminist theory, social epistemology and the philosophy of economics and the social sciences, will deliver this year’s Konvitz Lecture on March 27 at 4:30 p.m.
“Voice gap,” which measures a worker’s perceived gap between desired and actual influence at work, significantly impacts job-related outcomes, such as job satisfaction, according to new research by ILR Assistant Professor Duanyi Yang.
Entrepreneurship at Cornell has announced that John Bicket ’02, chief technology officer and co-founder of tech firm Samsara, has been named Cornell Entrepreneur of the Year 2025.
In the aftermath of the George Floyd murder, the share of venture capitalist dollars that went to Black businesses jumped by 43%. But that trend was short-lived, according to new Cornell SC Johnson College of Business research.
In an increasingly complex food system, ensuring the safety of fruits and vegetables requires collaboration between grocery chains like Wegmans, Cornell and government agencies.
