On Tuesday, Amazon announced that it would start offering free food delivery for Prime members. The announcement comes over two years after the Seattle-based tech giant acquired Whole Foods in an effort to develop its business in the grocery and food industries.
Daniel Hooker, senior lecturer in food industry management at Cornell University’s SC Johnson College of Business, says that while Amazon may yield short-term gains from offering free deliveries, shoppers will need more convincing before they give up on brick-and-mortar grocery stores.