According to new research out of the Cornell SC Johnson College of Business, conservatives are more likely than liberals to negotiate over price for items such as used cars or houses.
AAP is pleased to welcome new long-term faculty, and endowed visiting critics and fellows to Ithaca and New York City. Their experience and expertise will further enrich the college's commitment to academic and creative excellence.
Christopher Anderson is a professor of operations, technology and information management, and an expert in area of revenue and pricing management. Despite the backlash, he says both consumers and artists reap benefits from dynamic pricing.
A new study, published in Global Change Biology, presents five case studies that demonstrate how deep collaboration can transform crop monitoring, fertilizer use and water management to tackle the most significant challenges facing farming: water status, fertilizer systems and phosphorus recovery.
The newest episode of “Startup Cornell,” a podcast hosted by Entrepreneurship at Cornell, features Josh Gully ’83, managing director of NewEdge Wealth.
Manoj Thomas is a professor of marketing at the Cornell SC Johnson College of Business and an expert in consumer behavior. He says it’s not uncommon for companies to evolve their brand names to better reflect an expanded portfolio of offerings.
In a series of experiments, researchers in the Cornell SC Johnson College of Business found that when people go along with opinions that go against their own, they feel more culpable for the decision if things go wrong than if they hadn’t received another opinion.
