On Wednesday, vaping firm Juul announced it was replacing its chief executive, Kevin Burns, with KC Crosthwaite, formerly with tobacco giant Altria. The replacement follows reports of vaping-related lung diseases and growing concerns about the firm’s advertising towards children.
Hyunseob Kim, professor of finance in the Johnson Graduate School of Management at Cornell University and an expert in corporate governance says that a former tobacco executive is a natural pick given their expertise with regulators, one of Juul’s most important audiences in the foreseeable future.