This week, Audi announced it would cut up to 9,500 jobs, roughly one in ten of its total staff, to focus more efforts and funding toward electric vehicle production. The company has also announced that it will add 2,000 positions in the areas of electric mobility and digitalization.
Thomas Jungbauer, professor of economics in the SC Johnson College of Business at Cornell University, studies tech firms and high-skilled labor markets. He says that by changing its work force, Audi is attempting to create a competitive advantage within a highly disrupted industry.
