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Nearly a third of TV ads play to empty rooms

Jura Liaukonyte, associate professor at Dyson, and colleagues tracked ad viewership using tools that, instead of just monitoring the television, measured actual viewer presence in the room, and focal attention on the screen.

Electrostatic engineering gets the lead out for faster batteries

A Cornell-led collaboration has discovered a new approach for making a lead-free antiferroelectric material that performs as well as its toxic relatives.

Cornell celebrates Morrison’s birthday with screening, roundtable

Cornell will celebrate the birthday of alumna and Nobel Laureate Toni Morrison MA ’55 from 3-5 p.m. Feb. 18 with a screening of the film “The Foreigner’s Home” (2017), followed by a roundtable discussion.

Around Cornell

New Conversations Project partners with ILO on grant

Improving working conditions in the dangerous and largely unregulated commercial fishing industry is the focus of the project.

Around Cornell

Volunteer scientists change opinions about vaccines

Vaccination Conversations with Scientists, a group of more than 100 Cornell scientist volunteers educating the public about vaccines, is reporting success in shifting unvaccinated people’s beliefs about the shots.

Existing drug may protect against COVID lung injury

An FDA-approved drug that has been in clinical use for more than 70 years may protect against lung injury in severe COVID-19 cases, according to a preclinical study from researchers at Weill Cornell Medicine and Cold Spring Harbor Laboratory.

ILR names new assistant dean for HR

Lawrence Mancuso has been named the ILR School’s assistant dean for human resources. He will begin his duties on Feb. 21.

Around Cornell

Genomic selection eased for more plant, animal breeders

A Cornell program, Breeding Insight, is adding seven new plant and animal species to its arsenal of supported specialty crops and animals for 2022.

Former NYC sustainability head Ben Furnas ‘06 to direct University Climate Initiative

Ben Furnas, ’06, has been hired as executive director of The 2030 Project: A Cornell Climate Initiative.

Around Cornell

Sense of ‘professionalism’ linked to unethical behavior

Employees or managers who view themselves as professional are more vulnerable to unethical behavior such as conflicts of interest, a new Cornell study finds.

Student innovation shines in Animal Health Hackathon

Students honed their business acumen for helping all creatures great and small at the Animal Health Hackathon, held virtually Feb. 4-6.

Fellowship honors Cornell’s first Black doctorate, Ph.D. 1921

Thomas Wyatt Turner, Ph.D. 1921, was the first Black person at Cornell to earn a doctorate and the first Black person in the nation to earn a doctorate in botany. He was also a pioneer in the civil rights movement.