Cornell marketing professor analyzes corporate game plans for Super Bowl ads

Prestige and worldwide attention, in addition to a desire to increase sales, may be a chief reason to advertise during the Super Bowl, according to a Cornell professor. Douglas M. Stayman, associate professor of marketing at Cornell's Johnson Graduate School of Management.

Quotations from Robert F. Kennedy Jr. in his Convocation address at Cornell University on May 25

The following are quotations from an address by Robert F. Kennedy Jr. at Cornell's Senior Convocation, held from noon to 1 p.m. on May 25 in Barton Hall.

Cornell will honor high school teachers of top graduates, May 22

High school teachers from across North America and from as far away as Asia will travel to Cornell University to be honored by their former students on May 22. The students, honored as Merrill Presidential Scholars, represent the top 5 percent of Cornell's 1996 graduating class.

Cornell University to celebrate Commencement May 25-26

Cornell President Hunter Rawlings will preside over the university's 128th commencement on Sunday, May 26, at 11 a.m. on Schoellkopf Field. In his first commencement ceremony since assuming the Cornell presidency on July 1, 1995, Rawlings will confer degrees on almost 6,000 eligible graduates.

Cornell commencement weekend will be May 25-26 with Robert F. Kennedy Jr. as convocation speaker

Cornell President Hunter Rawlings will preside over the university's 128th commencement on Sunday, May 26, at Schoellkopf Stadium at 11 a.m. Robert F. Kennedy Jr. will present an address at Senior Convocation.

PeopleSoft CEO named 1996 Entrepreneur of the Year by Cornell

David Duffield, founder, president, chief executive officer and chairman of PeopleSoft, a developer of client/server business software, has been named Cornell's 1996 Entrepreneur of the Year.