Corporations play a significant role in improving global sustainability through their supply chain, production and management choices. While the careful development of eco-friendly products and services is essential, business leaders must not forget about their customers in the process. Omnichannel strategies can raise awareness of sustainable options and innovations that meet consumers where they are.
In the recent webcast, “Omnichannel Meets Sustainability: Strategies for Incorporating Sustainability Into Omnichannel Business Models,” industry leaders joined Dan Hooker, director of Cornell’s Omnichannel Leadership Immersion Program and senior lecturer in the Cornell SC Johnson College of Business, to share corporate environmental, social and governance (ESG) strategies for achieving sustainable development goals that protect the environment, increase revenue and improve customer loyalty.
Read the full story from eCornell writing intern Milan Lengyeltoti on the eCornell Impact blog.