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Super Bowl gives MBA students chance to analyze world's most pricey ads

Following Super Bowl Sunday this Jan. 26, Douglas Stayman and his marketing students at Cornell University's Johnson Graduate School of Management will huddle to discuss what's behind the game plans of this year's biggest advertisers.

New Agricultural Biotechnology Publication Available from Cornell

If you are looking for a thoughtful, balanced publication that answers fundamental questions about why genetically engineered food crops are developed, whether they are safe for humans and the environment, and how they affect the global food system, read "Agricultural Biotechnology: Informing the Dialogue,

NYC firemen come to Ithaca to say thanks Jan. 16-17

Two firefighters from the Fire Department of New York (FDNY) will give six presentations in the Ithaca area Thursday and Friday, Jan. 16 and 17, as part of a statewide tour to give thanks to communities who supported rescue efforts in the aftermath of the terrorist attacks on the World Trade Center on Sept. 11, 2001. The program will include video and artifacts from Ground Zero. (January 14, 2003)

Video test developed at Cornell identifies young children who could be unreliable witnesses in legal cases

Hundreds of thousands of young children are interviewed as eyewitnesses every year in the United States, but their testimony sometimes can be swayed by their interviewers. Now a new test developed at Cornell University.

New laser may eliminate need for reading glasses in older adults

New York, NY (February 14, 2003) -- A new laser technology has shown promising early results for the reversal of presbyopia, a progressive stiffening of the eye's lens that occurs with aging and compromises an individual's near vision, or the ability to read without glasses. NewYork-Presbyterian Hospital Weill Cornell Medical Center, first in the New York City-area to offer the new procedure, is currently seeking participants for a Phase II clinical trial of the innovative technology, called OptivisionTM."Everyone over the age of 50 could potentially benefit from this new high-tech treatment," said Dr. Sandra Belmont, Principal Investigator of the new trial and Associate Professor of Clinical Ophthalmology at Weill Cornell Medical College. "The procedure, which takes only thirty minutes per eye, involves eight tiny laser incisions in the sclera, or the white of the eye. This allows the lens to expand, and enables the eye to focus at different distances. Within an hour, patients are able to read without glasses."

Annual Martin L. King Jr. Day celebration at GIAC is Jan. 20

A community program to celebrate the life of Dr. Martin Luther King Jr. will be held at the Greater Ithaca Activities Center (GIAC), 318 N. Albany St., on Martin Luther King Day, Monday, Jan. 20, from 11:30 a.m. to 4:30 p.m. The program is free and open to all. This ninth annual event will begin with a luncheon, a keynote speech and performances by local choirs. The keynote speaker this year is Larry Shinagawa, associate professor and director of the Center for the Study of Culture, Race and Ethnicity at Ithaca College. Workshops will follow the luncheon, including children's workshops presented by Cornell University's Herbert F. Johnson Museum of Art and GIAC, storytelling by Jacqueline Scott and a music workshop by Tom Sieling. In addition, there will be a joint Elder-Youth Speakout this year and a workshop by Leslie Schultz and Tammy Baker, titled "Alternatives to Violence." The program will conclude with dessert and additional performances by local choirs. (January 13, 2003)

Experts offer first-ever comprehensive home reference book on the brain

New York, NY (February 13, 2003)--Our brains are the basis of who we are our intellect, our personality, and our emotional states. At the same time, diseases of the brain rank at the top of the list of our most serious health problems, accounting for more long-term care and chronic suffering than all other medical problems put together. Thus, researchers have long sought to learn more about how the brain works, and how to treat a myriad of brain-related disorders -- from Alzheimer's to Parkinson's, from multiple sclerosis to stroke; from traumatic brain injury to spinal cord injury, and from depression to pain. For the first time, a single, comprehensive home reference, The DANA Guide to Brain Health, is making all of their discoveries accessible to the lay public, along with practical, hands-on advice.

Antibody microbicides can prevent hiv infection, Weill Cornell scientist discovers

New York, NY (February 13, 2003) -- A team headed by a Weill Cornell Medical College scientist has shown that a virus-inhibiting antibody applied vaginally as a topical microbicide can prevent SHIV infection in a monkey model. A National Institutes of Health (NIH)-funded study provides evidence that microbicides can prevent virus attachment and entry into the vagina and its associated tissues, a useful step in the development of an effective method to prevent the spread of HIV.Published in the March issue of Nature Medicine, the study shows that monkeys treated with a monoclonal antibody microbicide, called b12, were significantly less likely to be infected with SHIV (an engineered simian-human version of human HIV) via the vaginal route than untreated monkeys exposed to the virus (25 percent versus 92 percent). Additionally, a greater dosage of b12, in gel or saline form, resulted in a greater ability to block infection.

Shuffle off to Buffalo to taste the new "working man's red" from Cornell

Cornell grape breeder Bruce Reisch will officially name and release a new red wine grape during the Viticulture 2003 Conference at the Buffalo Convention Center in Buffalo, NY, on Feb. 20 at 1:30 pm.

Is the Internet becoming a "tragedy of the commons" through selfish routing? Cornell researchers suggest altruistic way

The Tragedy of the Commons, as explained by Garrett Harding in his classic 1968 book, is that self-interest can deplete a common resource.

Trade tariffs and farm subsidies deny health and affluence to developing countries, says Cornell policy expert and World Food Prize winner

DENVER -- To fend off starvation and reduce child malnutrition in underdeveloped countries, industrialized nations must tear up their import tariffs, open their markets to agricultural goods and discontinue trade-distorting domestic agricultural subsidies, says a Cornell University food policy expert. Per Pinstrup-Andersen, the H.E. Babcock Professor of Nutrition and Food Policy at Cornell, in Ithaca, N.Y., is presenting his criticism of the trade policies of the world's wealthy nations today (Feb. 17) at the annual meeting of the American Association for the Advancement of Science (AAAS) in Denver. Pinstrup-Andersen, who won the 2001 World Food Prize, will speak on the topic "If the World Is Awash in Food, Why Are Millions Starving?" during the symposium "How the World Works." (February 12, 2003)

One form of epilepsy and cocaine poisoning could be treated with new neurotransmitter drugs, says Cornell biologist

DENVER -- Discovery of drugs to treat generalized epilepsy with febrile seizures (GEFS), a genetic disorder that affects 4 million Americans, could now advance more rapidly, predicts a Cornell University biochemist. George P. Hess, professor of molecular biology and genetics at Cornell, in Ithaca, N.Y., invented a laser-based technique to study signal transmission between cells of the nervous system. The same technique, called laser-pulse photolysis, already has identified a cocainelike analog compound to block the effects of cocaine poisoning on the nervous system, he says. (February 12, 2003)