It’s no secret that coordination between marketing and sales is an important component of generating revenue for businesses – unfortunately the reality isn’t quite so harmonious. Businesses invest countless hours and thousands of dollars crafting compelling content and targeted campaigns to capture high-quality leads. Yet when it comes to deciding what actions to take to close those deals, sellers find themselves flying blind. Marketing and sales silos, and competing KPIs, mean crucial buyer intelligence never makes it into the hands of salespeople who need it most. Instead, sales teams are left to navigate their deals with fragmented data and gut instinct, trying to piece together the signals that could help them close more deals, faster.

Ron Fisher ’16, CEO & Co-Founder of Avina, is working to solve this problem. Avina leverages artificial intelligence with a business’s unified marketing, sales, and external data stack to surface key recommendations for sellers during prospecting, outreach, meeting prep, and while working deals.

The project recently closed a successful $3.2 million seed round co-led by nvp capital and RRE Ventures, with participation from Y Combinator, to support their work revolutionizing account intelligence with its AI model. Through analyzing all marketing and sales touchpoints and external buying signals, Avina is able to help its users maximize the likelihood of closing a deal by providing them with the knowledge they need to approach any conversation with confidence.

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