As artificial intelligence (AI) continues to reshape industries, Cornell Tech and the SC Johnson College of Business have partnered to launch Generative AI for Business Transformation, a new, live online certificate program to equip professionals with the knowledge and skills needed to harness the power of AI.

"Organizations and individuals who can harness the potential of AI will gain a huge advantage, while those taken by the hype who don’t upskill and prepare will risk obsolescence," said Karan Girotra, faculty author, Cornell Tech professor and Charles H. Dyson Family Professor of Management. "This certificate program is designed to provide participants with a deep understanding of the capabilities and compromises of AI, and empower them with skills to increase their managerial effectiveness and transform business processes."

Recent advances in AI have enabled machines to outperform humans in several kinds of knowledge work, particularly in producing linguistic and visual elements based on large volumes of information. Girotra emphasizes the remarkable potential of the underlying technologies, which are facilitating breakthroughs in medicine, chemistry and physics. 

The live online certificate program available through eCornell, will span five weeks, beginning April 29, 2024, and will be conducted by Girotra on Mondays and Wednesdays from 5 p.m. to 7:30 p.m. ET. Participants will evaluate the most effective ways to adopt AI technologies, exploring how AI enables new, automated, highly scalable and low-cost methods of cognitive work. The curriculum will also address AI's ethical and legal concerns, underscoring the need for responsible adoption and policymaking.

Girotra notes that while AI offers immense opportunities, it also presents challenges: “These new capabilities also empower bad actors, open new ethical and legal concerns and test regulatory frameworks. There is also a significant probability of a monopoly provider of the technology. This could shift economic power to Big Tech, posing a long-term existential threat to smaller organizations engaged in work that can be automated. This program will help participants navigate these complexities and leverage AI responsibly.”

The Generative AI for Business Transformation certificate is positioned as a crucial resource for leaders looking to stay ahead in an increasingly AI-driven world. Organizations and individuals seeking to transform their businesses or careers are encouraged to explore this innovative offering from eCornell. The certificate will be delivered live, and space in the program is limited. Learn more and enroll.