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Are Super Bowl ads worth the expense? Yes, if the game is close and the ad is on target, says a Cornell marketing guru

Most football fans will be on tenterhooks until Super Bowl on Jan. 31, when the Denver Broncos and the Atlanta Falcons face off. But Douglas Stayman's students at Cornell will wait until the week following the main event to sit on the edge of their seats in rapt concentration.

Cornell trustees to meet in New York City Jan. 28 through 30

The Cornell Board of Trustees will hold its first meeting of 1999 Jan. 28 through 30 at the Weill Medical College of Cornell University in New York City.

Gold finds our deep hot biosphere teeming with life - and controversy

In a new book, The Deep Hot Biosphere, Cornell professor emeritus of astronomy Thomas Gold argues that subterranean bacteria started the whole evolutionary process, and that there's no looming energy shortage because oil reserves are far greater than predicted.

Cornell computer scientist Kenneth Birman named a fellow of the ACM

Kenneth P. Birman, Cornell professor of computer science, has been named a fellow of the Association for Computing Machinery (ACM), the world's oldest and largest organization of computer professionals. He will be formally inducted, along with 33 other new members.

Cornell Community and Rural Development Institute (CaRDI) presents its annual Innovator Awards to three local projects

The Cornell Community and Rural Development Institute (CaRDI) presented in November its annual Innovator Awards to three successful collaborative programs in New York state: Community Links, the Community Plant-Food Project and the Small-Scale Food Processing and Sustainable Agriculture project.

Cornell to celebrate Martin Luther King's legacy in Feb. 4 service

The Cornell campus community will join in "A Celebration of Martin Luther King Jr." on Thursday, Feb. 4, at 4 p.m. in Sage Chapel. The Rev. Walter Fluker, director of the Leadership Center at Morehouse College in Atlanta, will speak about the relevance of King's legacy for the Cornell community.

Cornell changes financial aid policy to enhance affordability

Cornell, in another effort to help ensure that it remains affordable for the nation's top students, today (Jan. 25, 1999) announced that beginning in fall 1999, students will be able to use the full amount of any outside scholarships to reduce the amount they would otherwise borrow.

Alien animals, plants and microbes cost U.S. $123 billion a year, Cornell ecologists report

A few bad actors among the more than 30,000 non-indigenous species in the United States cost $123 billion a year in economic losses, Cornell University ecologists estimate. "It doesn't take many trouble-makers to cause tremendous damage," Cornell ecologist David Pimentel.

Small family farms compete better when using 'new agriculture' marketing techniques, says Cornell researcher

Fourth generation peanut farmer Luke Green of Banks, Ala., produces organically grown peanuts, markets them in his peanut butter -- Luke's Pure Peanuts -- and his small family farm thrives economically when others around him are closing.

Genes that greatly boost rice yields on world's poorest farms are identified by Cornell researchers

Thanks to a technique known as genetic mapping, Cornell scientists have for the first time located genetic factors that allow significant increases in yields of rice grown by poor farmers trying to produce crops in hardscrabble conditions.

Paula Poundstone show is rescheduled for Feb. 7

Comedienne Paula Poundstone has rescheduled her show at Cornell for Sunday, Feb. 7, at 8 p.m. in Bailey Hall. Tickets for the original, cancelled show of Dec. 7, 1998, will be honored for the Feb. 7 event.

Tcat to hold public meetings on new fare structure

Tompkins Consolidated Area Transit (Tcat) is holding a series of public meetings to present fare structure recommendations that are scheduled to go into effect by the end of this summer.