How can you leverage generative AI today to reach key goals in the workplace?

As co-founder of Eisengard AI, Clarence Lee spends his workdays examining how businesses can leverage cutting-edge artificial intelligence (AI) technology to improve their workflows. The use cases for marketing and sales are abundant — from copywriting, A/B testing and customer relationship management to pipeline operations, pitching and cold call strategy.

In a new episode of the Cornell Keynotes podcast from eCornell, Lee, also a former professor at Cornell’s SC Johnson College of Business, shares how companies can apply academic theory to create AI business frameworks for those routine lead- and revenue-generating practices.

In the episode, Lee also explores:

• The importance of prioritizing customer and stakeholder outcomes
• AI applications for customer lifetime value and customer-based corporate valuation
• How AI can help workers map their days
• Time freedom gained from AI
• The future of AI agents and possibilities of AI org charts
• Differences between smart AI and wise AI
• Personalized AI that knows you
• Sales and marketing pain points that can be addressed with AI
• Opportunities for AI to guide corporate leaders as external consulting firms do
• Retrieval-Augmented Generation (RAG) systems
• Mental modeling of what’s important — and what’s not — in accomplishing work tasks
• How AI frameworks could be used for eCornell learners

Listen to Episode 37: Drive Sales and Marketing Success with AI and Academic Theory:

Visit Simplecast to read more about this episode, and join Cornell’s most celebrated scholars and industry experts for candid conversations on trending topics and current events by subscribing to the Cornell Keynotes podcast.

Discover the latest best practices for AI in eCornell certificate programs:

• Designing and Building AI Solutions
• Generative AI for Productivity
• AI Strategy
• AI for Digital Transformation
• Applied Machine Learning and AI

Additionally, Clarence Lee is an author of five marketing certificate programs:

• Marketing AI
• Digital Marketing 360
• Growth Marketing
• Integrated Marketing 360
• Digital Marketing

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