More than 150 attendees – including Cornell alumni and students from the classes of 1967 through 2022 – converged in New York City on March 5 for the inaugural Women in Entrepreneurship Conference.
Attendees heard about keys to success from alumni who have started thriving businesses.
The goal of the conference was to provide audience members with tangible tips to move their own businesses forward, and to help them connect with Cornell’s powerful entrepreneur and alumni networks.
“It is very important that you get to connect and meet one another,” said moderator Stephanie Cartin ’06.
Cartin, the co-CEO of Socialfly and co-host of the Entreprenista Podcast, said that conference organizers wanted to “share stories of female founders, to empower future generations of entrepreneurs.” The conference was a partnership among the Cornell Entrepreneur Network (CEN), the College of Human Ecology and the Northeast Corridor Office of Alumni Affairs and Development.
Cartin recounted her experience as an early user of Facebook, which launched during her sophomore year and was only available to Ivy League students. She immediately recognized the marketing power of social media, “and I never looked back,” she said.
Cartin’s business now employs more than 30 people; she is currently working with Cornell to create a certificate program in social media.
Cartin reminded the gathering that Ezra Cornell was also a successful entrepreneur. “He transformed himself from a laid-off carpenter into global communications mogul,” she said.
Judy Spitz, former CIO of Verizon and executive director of Cornell Tech’s Break Through Tech initiative, talked about how Cornell is cultivating the next generation of entrepreneurs with her colleague Andrea Ippolito ’06, MEng ’07, program director, W.E. (Women Entrepreneurs) Cornell and Cornell Engineering faculty member.
Four years ago, Spitz founded Break Through Tech (originally called WiTNY) in partnership with the City University of New York. The goal was to double the number of undergraduate women in New York state who are studying computer science and entering the tech field. Break Through Tech recently joined Pivotal’s GETCities Initiative and is expanding to Chicago.
“Based on 30 years of being the only woman in the room for most of that time, women are doing okay in the SEM (science, engineering and math) fields,” Spitz said, noting it’s not so for the T (technology) sector, where women’s participation has been stuck at 18% since 2006.
“This is a challenge that has ramifications for all of us,” she said. “We’re banging on the same doors that we’ve been banging on, but we’re still not getting through.”
Break Through Tech is encouraging women to see themselves in tech roles and fostering a sense of belonging for women in the tech workforce. This work involves debunking myths about women in technology, such as the belief that you have to start in middle or high school. “This is baloney,” she said, and it’s one of the “deep-rooted myths that we need to break through to succeed in tech.”
Ippolito said that the W.E. program serves as an “on-ramp for STEM women at Cornell.” Although the College of Engineering is at gender parity in terms of enrollment, she noted that, “we weren’t seeing the same level of STEM women in entrepreneurship.” Ippolito said that, nationwide, just 12% of patents go to women.
Additional alumni speakers included:
- Gwen Whiting ’98 & Lindsey Boyd ’98, co-founders of The Laundress
- Divya Gugnani ’98, CEO & co-founder of Wander Beauty
- Hayley Paige ’07, head designer and creative director, Hayley Paige
- Deb Kemper ’88, managing partner of Golden Seeds
- Mark Tatum ’91, deputy commissioner and COO of the NBA, and Lisa Skeete Tatum ’89, founder and CEO of Landit.
See a longer version of this story on the Division of Alumni Affairs and Development website.
Linda Copman is a writer for Alumni Affairs and Development.