“We might only need to protect birds, or restrict, or change the way people use certain landscapes for maybe just a few weeks during the year,’’ says Amanda Rodewald, professor of ornithology and director of conservation science at Cornell. “We now have the opportunity to dramatically transform how we approach conservation.’’ Lab of Ornithology researchers Marshall Iliff, Daniel Fink, Wesley Hochachka, Frank La Sorte and Andrew Farnsworth were also quoted in the piece.