Cornell marketing professor analyzes corporate game plans for Super Bowl ads

Prestige and worldwide attention, in addition to a desire to increase sales, may be a chief reason to advertise during the Super Bowl, according to a Cornell professor. Douglas M. Stayman, associate professor of marketing at Cornell's Johnson Graduate School of Management.

Schedule change for Cornell English lecture series that explores memory and creativity across disciplines

An award-winning playwright, a psychologist interested in memory who helped found the discipline of cognitive psychology and an authority on elephant and whale communication are among the guest speakers in a Monday afternoon lecture series on memory and creativity to be offered this spring at Cornell.

U.S. Sen. Moseley-Braun to address Social Security and pension issues of the new millennium at Cornell University seminar Jan. 26 in New York

U.S. Sen. Carol Moseley-Braun (D-Ill.) will be the featured speaker at a seminar sponsored by the Institute for Women and Work at Cornell's School of Industrial and Labor Relations on "Work & Retirement: The Impact of Changes in Social Security and Pensions in the New Millennium" Jan. 26. T

Meningococcal disease vaccine is available at Cornell's Gannett Health Center

Following the recommendation of the American College Health Association, Cornell University Health Services now provides the meningococcal vaccine to students who want to be vaccinated against the disease.

Volunteerism in midlife is focus of national forum, April 30-May 1 at Cornell

Research and trends in volunteering will be the subject of the National Forum on Life Cycles and Volunteering: The Impact of Work, Family, and Mid-Life Issues, held April 30-May 1, 1998.

For out-of-this-world space habitat menus, Cornell experts develop plant-based foods,such as tofu cheesecake and carrot 'drumsticks'

After months in a space habitat, astronauts on the moon or Mars will have Cornell to thank if their daily meals are culinary delights. To help NASA plan the cuisine for future lunar and Martian space colonies, a Cornell chef, nutritionist, food and biological engineer and vegetarian cooking teacher are collaborating to develop and test tasty, nutritious and economical recipes.

New James Maas book, Power Sleep, aimed at 'nation of walking zombies'

Burdensome though it is, the $5.2 trillion national debt never killed anyone. But the national sleep debt is another story, according to Cornell University psychologist and sleep expert James Maas.

Cornell Campus Store will have its best-seller list featured on C-Span 2 Saturday

The Cornell Store will have its list of top-10 best-selling hardcover non-fiction books aired on C-Span 2 Saturday night, Jan. 17. Between segments of the cable network's program "About Books" each week, two best-seller lists are featured, one from an independent bookstore and one from a newspaper or magazine.

Exhausted farmers need a break from pitching hay, milking and other chores

Cornell Cooperative Extension in St. Lawrence County, is seeking volunteer mechanics to help repair and keep generators running on dairy farms.