Five students from Cornell's Samuel Curtis Johnson Graduate School of Management captured first place Feb. 21 at the University of Michigan's fourth Renewable Energy Case Competition.
In “Hospitality Branding,” Chekitan Dev chronicles the upending of the traditional hospitality business model, from an operations-centric model to a brand-centric model.
Would having more information about the value of a product - say, a new camera - help potential buyers? Not necessarily, according to a Cornell economist.
With a NASA-approved energy bar, the student-run company Solar Flare beat out 11 other student teams who pitched their business startup ideas at the Johnson Shark Tank competition.
After a naming challenge drew 1,100 suggestions from around the world, a Cornell breeder has revealed the secret identities of two new wine grapes - Arandell and Aromella.
